Mindjet MindManager is a leading mind-mapping application for project planning and brainstorming.
Although used widely as a business planning tool, MindManager provides the academic community with excellent technology for collaborating and exchanging ideas.
The main concept of this campaign — “What’s on your mind?” — reinforces the core idea that whatever is on one’s mind, MindManager makes planning and collaboration easier. This direct mail was sent to professors and graduate students with research and teaching duties.
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