Large organizations often finance IT projects, but traditional bankers don’t always understand the complexities of IT deployments. That creates obstacles, especially for major transformational initiatives that encompass software, hardware, consulting, and other products and services that may be sourced through multiple vendors.
But the IBM Global Financing division of IBM provides expertise in this specialized area and many flexible funding options that can cover entire projects – including financing complete solutions from both IBM and non-IBM suppliers in a way that reduces upfront costs and matches payments to solution benefits.
The old website did not present these messages very clearly. This is the division’s previous homepage (Larger view of entire page from old site):
The new home page presents these overall value propositions far more clearly with more prominent links to financing options for specific solutions (Larger view of entire page from new site):
Specific solution page examples:
Many specific solutions pages from the old site, such as this one for cloud computing, had not focused clearly and consistently on financing-oriented benefits (Larger view of entire page from old site):
In the new website, specific solutions pages reinforce benefits of the solution itself and explain how IBM Global Financing’s expertise in IT finance can help organizations accelerate deployment, simplify funding, and offer customized financing options (Larger view of entire page from new site):
Another example of this inconsistency is the mobile solutions page from the old website: (Larger view of entire page from old site):
The corresponding solutions page from the new website shows a more consistent approach to explaining the benefits of the technology and financing solutions (Larger view of entire page from new site):