VeriSign offers a set of solutions for security and compliance that includes technology, consulting, and complete managed services.
This dimensional direct mail package uses chess as a concept to emphasize the strategic aspects of managing priorities, balancing access against privacy standards, and controlling cost and complexity.
Inside the tin box is a chess piece, a letter, a series of cards outlining various VeriSign solutions, and a response card. The offer is for an initial consultation plus a free executive chess set made of glass.
Here are some excerpts. You can see the entire package