The Hartford, a $26 billion insurance company, insures small, growing, and mature businesses with loss prevention and risk management products.
The company recently published on online guide, the Business Owner’s Playbook, to help executives get actionable advice on a wide range of business challenges – including finance, marketing, human resources, compensation, and more.
Chapters of the guide are divided into topics specifically written for new businesses, growing businesses, and mature businesses.
I wrote more than a dozen chapters for the Playbook. Each presents a quick summary of the chapter’s content with “Read More” links for more in-depth insights.
A few of the chapters I wrote on both financial and marketing topics include:
- Your Business Loan: What Banks Need
- Expanding Your Business Through Exporting
- Marketing ROI
- Tracking Your Brand
- Measuring Digital Success Using Analytics and Metrics
The Playbook aligns with both The Hartford’s brand voice and the company’s objective of adding more online content to its promotional mix.
