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portfolio: Con-Way

Introduce rush freight time-certain delivery

Con-Way NOW provides same-day and next-day courier service for shipments of any size or weight.

The company can dispatch trucks and drivers 24/7 to pick up a shipment and transport it directly to its destination with no in-transit delays.

To introduce this service, this mailing uses the concept of a clock to present various scenarios that call for a "now" level of service when rush freight service can be essential.

The image below show a portion of the mailing. View the complete direct mail package here (PDF).


Conway